A person holding a phone displaying the TikTok app.

explainedbusinessSep 11, 2026

Why is TikTok increasingly becoming a place Filipinos buy things, not just watch videos?

TikTok has made the feed itself part of the shopping funnel, connecting product discovery to creators, listings and checkout. Market estimates put TikTok Shop at 29% of Philippine platform e-commerce GMV in 2025.

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Understand what’s underneath.

The forces, systems, incentives, and decisions behind changes in business and technology.